Surely you have seen PPC adds ppc firm birmingham in various places on the web every time you go on the internet for different activities and you may not have realized it. The point is, while sponsored search ads are the most famous, PPC ads can appear on different platforms , depending on your business goals and the type of ad you choose. Next I will show you the different options that exist to carry out a PPC campaign.
What are the possibilities of PPC ads in Google Ads?
When you create a new ad campaign in Google Ads , the first thing you will need to do is select your campaign goals and then what type of ad you want, as the chosen campaign should be based on your advertising goals (although it is not mandatory to select one). In each advertising objective, it tells you what type of campaign is the most recommended, although all the settings are available regardless of the objective you choose, and you can change it whenever you want.
What kind of PPC campaigns are available?
Ads on the Search Network.
Ads on the Display Network.
PPC ads in the RRSS.
Ads on the Search Network
The Search Network campaigns are probably the best known and one of the most recurring by advertisers. In this sort of mission, your promotions will show up in Google close to the query items when somebody looks for a term that enacts one of the watchwords that you have recently decided for your PPC crusades.Text ads will appear as sponsored and may be next to or on top of search results. The objective of these ads is that users take an action
Display Network Adds
The Display Network is made up of a set SEO penalty removal training birmingham of web pages of different themes, in which you can promote your business and reach the user segment that interests you with attractive ad formats . They can be in the form of an image , video or rich media . Unlike search ads, on the Display Network you can reach users who are at the earliest stage of purchase or to remind them of a product / service that has already interested them through remarketing campaigns.Its main objective is to create brand awareness and advertisers tend to value the display of ads more than clicks to land on the web. If what you want is for people to see you, this is a good option.
Search with Display Expansion
You can include ads in your search and display network with this option to reach a greater number of users when they search Google or visit relevant web pages. Here, the formats can be text, image, rich media, or video. These campaigns are managed the same as a Search Network campaign, except that the budget is shared between both networks . Generally, they will primarily show up on the Search Network, and may also appear on the Display Network if you’re not using your full daily budget.
Some of the Display advertising formats that exist
They are especially suitable if you have an online store and you want to promote your product catalog. First of all, you must send a product feed through Merchant Center , since this is the data that will be used to later display the ads along with the product photo, title, price or store name among other details. The adds shopping may appear in both Google Shopping and Search Network, with complementary text ads. They can also appear on the Display Network.
Source: Google Academy for Ads
Its objective is to make the details of the products of your online store known to potentially interested customers and increase sales. If you have an e-commerce, you will be interested in being on Google Shopping.
With this type of campaign you can promote video ads both on the YouTube platform and on the different websites that make up the Google Display Network.
You can choose from several video ad formats
In-stream ads : These are the ads that appear before, during or after other videos on YouTube or on the Display Network. The user will be able to “skip” the ad within 5 seconds of its viewing.
Discovery Ads: They are only shown on YouTube in places on the platform where users discover content. Its format varies depending on the content publishers.
Out-stream ads: shown on Display partner web pages. They are only available for mobiles and tablets.
Bumper Ads: These are shorter ads with a maximum duration of 6 seconds and cannot be skipped.
Non-skippable in-stream ads : last about 15 seconds and cannot be skipped. They are designed to ensure that your message reaches the user completely. Choosing this type of campaign is often aimed at increasing brand awareness and preference , although it can also be used to drive traffic, depending on the ad.
PPC Ads on Social Media
PPC ads do not only appear on platforms digital marketing course in birmingham managed by Google Ads . The main Social Networks, such as Facebook Ads, Instagram Ads, Twitter Ads or LinkedIn Ads also offer the possibility of promoting ads. They are managed within the same Social Network and thanks to the information that the platform has on users, it allows creating highly segmented audiences .As you can see, there are multiple possibilities to do a PPC campaign on the internet. You can choose the most appropriate for your business strategy or combine several according to the objectives you set for yourself.
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